The plenary meeting of the Europe+Asia Event Forum gave floor to a discussion dedicated to improving the image of cities and regions in order to attract investments to the economy and the role of event marketing in these processes.
St. Petersburg is going to host the Europe + Asia Event Forum (EFEA) for the fourth time in its history. This unique communication platform will bring together events industry representatives from 28 countries around the world and 25 Russian regions. Serguei Trofimov, president of RESTEC Group and chairman of the EFEA Organising Committee, has shared his thoughts on the industry's development capacity and the forum's mission.
The first day of the 4th edition of Europe + Asia Event Forum opened with an extended session of the Chamber of Commerce and Industry of the Russian Federation dedicated to exhibition and fair business andsupport of manufacturers and exporters.This key event of the Forum attracted wide interest among Russian experts and specialists from the former Soviet states and other foreign countries.
January 22 PetroCongress Congress Centre in St. Petersburg hosted an official opening ceremony of the 4th edition of Europe+Asia Event Forum known as a one-of-a kind MICE-industry event.